Seaweed Bath Co. has acquired Mineral Fusion and Andalou Naturals from Australian conglomerate BWX Ltd, marking the first steps in building a best-in-class natural beauty platform backed by Natureza Growth Partners.WHO: Mineral Fusion began as a mineral cosmetics brand in 2007 focused on developing products that are a fusion of beauty and skincare that focus on correcting flaws, not just covering them up. The Mineral Fusion portfolio of products is safe and gentle for all skin types, hypoallergenic and free of gluten, parabens, phthalates, synthetic fragrances, and talc, primarily vegan, and EWG verified.Austin, TX–based The Seaweed Bath Co. was founded in 2010 by husband-and-wife team Adam and Allison Grossman. The brand was founded as a result of Adam’s personal journey to find a natural skin solution to his extreme psoriasis. The Seaweed Bath Co. was born out of his discovery of the detoxifying powers of seaweed to nourish and soothe sensitive and irritated skin.BWX Limited (BWX) is a vertically integrated personal care company with its head office located in Dandenong, South Victoria, in the South Eastern Suburbs of Melbourne.WHY: Last year, the Australian operations of BWX entered voluntary administration as the company deals with mounting losses and struggling subsidiaries. The acquisition of Mineral Fusion and Andalou Naturals should position The Seaweed Bath Co. to expand into more categories and build the foundation for creating a best-in-class natural beauty platform. All three brands are available nationwide at retailers such as Whole Foods Market, Amazon, Sprouts Farmers Market, Natural Grocers, and other retailers.